How do large intellectual property firms rank in their use of social media and numbers of followers?

A study published today by The Fashion Law examines the social media activity of 115 of the leading IP firms in the United States.

The study, The Social Network: How The Top Intellectual Property Firms Are Utilizing Social Media, ranks the followings amassed and the levels of activity of these 115 firms across Facebook, Twitter, LinkedIn and Instagram platforms over a six-month period.

Among the study’s findings:

  • The firms that rank mostly favorably in their social media followings are Baker & McKenzie, DLA Piper, Hogan Lovells, White & Case, Norton Rose Fulbright, and Latham & Watkins.
  • Less than 15 percent of the firms maintain Instagram accounts.
  • The firms that are most active on social media are DLA Piper, Latham & Watkins, Greenberg Taurig, Mayer Brown, McDermott Will & Emery, Hayes and Boone, Fish & Richardson, and Baker Botts.
  • The firms that are least active among the ranked firms are Levine Sullivan Koch & Schulz, Fross Zelnick Lehman & Zissu, Cantor Colburn, McKool Smith, Kasowitz Benson Torres & Friedman, Stroock & Strook, Choate Hall & Stewart, Quinn Emanuel Urquhart & Sullivan, Venable, Simpson Thatcher & Bartlett, Ropes & Gray, and Clearly Gottlieb Steen & Hamilton.

See the full report and much more information at The Fashion Law.

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.